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“You watch movies listen to music or own na phone. You re probably familiar with with subscriptions. At least your wallet is which for companies are pure gold or green. Guess instead of selling you today and tomorrow nand next week.
They only need to convince you once and the money keeps coming a steady predictable stream of revenue because each customer is so valuable they ncan focus more on keeping them than doing anything and everything to get more. But it s no longer just newspapers and magazines nnow it s everything music movies food games storage clothes nrazors makeup software cars animal bones seriously bonebox includes various osteological nspecimens such as skulls claws and teeth for just. 2499. A month.
Ooo kay. Why does every business need to be a subscription where does it end let s divide subscriptions into two categories services like netflix prime lootcrate nand spotify kinda have to be subscriptions sure you can buy music and movies. Individually nbut here you get everything 40 million songs on apple music times. The nusual dollar.
Twenty nine would be 51 million dollars. So yeah subscription boxes. Which send you new things nin the mail every month are services because they re more about fun and surprise than nthe stuff itself. And then there are products things that ncould be sold.
But here are rented and this is where things get hairy. You don t nhave to be a master googler or binger or duckduckgoer. But boy do those sound awkward nto find a million and a half people criticizing this business model. But it s not actually subscriptions they re nangry about nobody s complaining about netflix or spotify.
It s really this second ncategory especially software when companies want to reach in your wallet. Nevery month until you die for what could be a simple one time purchase it feels a lot nlike a cash grab and sometimes it totally is adobe switched to a monthly fee precisely nto increase profit. But it s not always so simple even when nthey seem unnecessary subscriptions can be good for everyone. Including you and i companies usually don t explain why and nwhen.
They do it s easy to see as just an excuse to make more money. But there is a nwhy and since my thing is taking complicated ncontroversial topics and trying to explain them in too little time. Let s get to it the idea of a rental is nothing new. We rent napartments and cars and if you live in alaska.
Where there are still. 6 blockbusters movies hashtag someonetellalaskaaboutnetflix. But nobody wants to rent say their lamp. When you don t have to why would you owning is just simpler and usually cheaper.
What we already own is especially frustrating apps. Like ulysses and autodesk were a one time npurchase. Then one day you get an email. I know you already bought this.
But if you nwant to keep getting updates. Now it costs. 5 a month k. Thanks.
Bye ulysses was absolutely flooded with 1 star nreviews. Probably the most life the mac app store s never seen and fifty thousand people signed a changeorg npetition against adobe. Which as we know is very effective at nspamming your email. But here s the problem the way most people nthink about software.
Just isn t realistic remember that lamp. What if every year you got this popup hey nyou need to update to a new version of your house. If you don t it ll be vulnerable to burglars sometimes it goes smoothly sometimes it permanently nchanges your wall sockets maybe to these cute little ones from denmark. And you think what the heck i bought that lamp and now it s suddenly nincompatible with my house for reasons completely beyond my control.
The house is your operating system the lamp nyour software programming may seem like build once collect nprofit forever. But if an app isn t updated it dies technology just moves way too fast knowing this do you really want to own that nlamp truly owning software means owning all its nbugs and future incompatibility. Maybe your answer is yes we ll get to that nlater. But me if i really depend on something and nthere s a chance it ll break in a year.
Well i d rather rent it from someone who nmaintains it fixing bugs is like sisyphus endlessly. Pushing nhis boulder up the mountain. Only for it to fall back down. You can t expect developers to do that forever njust.
Because you gave them 99 cents three years ago. You might say obviously these apps. Don t nneed subscriptions because they did just fine before. But the truth is they mostly ndidn t big companies always find a way to earn a nprofit adobe has the power and prominence to ask 53 a month and make billions doing nit but many apps.
Some of the best apps are nmade by a single person or a small team of them they compete with 2 3. Million others and na feeling that if you can t hold something it shouldn t cost anything so unless. You trademark the word candy nseriously that actually happened or spend millions advertising your sales look like nthis a huge spike in the beginning maybe some seasonal bumps and then almost nothing you might make half your salary on the first nday. But by the 20th or 50th.
Things don t look so good..
So you have a few options you can get more customers do some marketing nkeep. Updating the app and cross your fingers or more accurately pray to the app store ngods sometimes this can work. But the app store isn t like youtube doing neverything. It can to bring audiences to your videos right youtube.
Even a great app can get stuck in a corner. Nand. Never be found and eventually everyone who needs your app. Nwill already have it plenty of happy customers and no more income nfor.
You or if sales are so good at the beginning. Njust release as many paid updates as possible again sometimes it works. But it can also be a dangerous trap. Because nthe incentive is to release as many paid updates as you can just enough new features to make people pay nbut not so many that you can t do it again in a few months.
And sooner or later it ll be good enough nfor 99 of us. But hey gotta keep making money so you ll keep cramming in new unnecessary nfeatures that was microsoft office. What i ask from word is pretty basic when ni press. A key on my keyboard.
I want that same letter to show on my screen. Ahem take. Notes macbook pro keyboard. And i guess fonts and tables and images are ncool.
Too. But i have absolutely zero need for 3d pie ncharts or smart tags or research tools. Or a talking. Paperclip actually i take that last back clippy office was so profitable.
Microsoft kept adding. Nand adding and adding until it forgot word is just ya. Know a place to write stuff at this point. I ll just use google docs nwhere.
I actually know what the buttons do for many apps. Neither option is sustainable and even if you feel zero sympathy for developers. Nit s in your best interest to find a solution because if you rely on an app for your business. Nor hobby or security.
You want to incentivize its developer to care as much as you do we can say companies should update..
Their apps. Nforever and always answer. Support tickets or we can design a system. Where they actually nwant to for many apps.
That s a subscription taking nwhat you would ve paid upfront and handing it out over time. If developers want to keep getting paid. They nwant to keep you happy over time subscriptions cost more but for nthat you re guaranteed updates and support and compatibility plus it rewards the apps. You use the longest in some industries.
These better incentives nare even more desperately needed for news companies. The goal is more clicks nmore views more ads usually the worst kind of ads clickbait only stops if clicks stop being nprofitable. Which is the promise of subscriptions like blendle and inkl one price for all the articles you want or a small micropayment per article refunded nif. It turns out to be clickbait.
The goal is no longer to deceive you. But nkeep you subscribed subscriptions give sites like above avalon nkottke and macstories freedom to make quality content on really specific topics instead nof whatever it takes to attract huge audiences. It also lets you and i try things out maybe nyou only need a service occasionally in which case you can subscribe only when you actually nneed it. But because people think only of services.
Nas subscriptions products often try to argue they re actually a service. Something like we store and sync your ndata which costs us money. But not very much all this does is create distrust developers should be up front. What you re nreally paying for is longevity.
Which is in everyone s best interest. But there is a catch one movie ticket is an entire month of netflix. Nand. Then some factor in popcorn savings and make it a lifetime.
You could own one single album or every noise. Never made on planet earth for the price of a few cups of coffee. But when everything is the price of one or ntwo cups of coffee you can very quickly end up. Buying a whole starbucks.
Say you subscribe to netflix amazon. Prime. Nspotify. Dropbox and blueapron that s over a hundred dollars a month.
Add creative cloud youtube tv and the new nyork times..
And it s another hundred and this is just the beginning apple takes 30 of an app s revenue. But nfor long term subscriptions now only 15. So more and more businesses are going to make nuse for movies alone there s already netflix namazon hulu hbo showtime and soon disney and apple so not everything can or should be a subscription. Things you use only occasionally and don t nrely on have no reason to be or should at least have another option for npeople who fall into that category the app sketch finds a good balance one nupfront price with one year of updates you can treat it like a subscription or you ncan.
Not another solution is bundles. One price for nmultiple subscriptions. Setapp for example does this with mac applications and more companies will follow apple could nhave one for apple music streaming video icloud storage maybe some other things amazon prime has shown how well this strategy ncan work students get spotify and hulu together for nless than either separately. Or how about a subscription to be a great nstudent on topics like physics.
Computer. Science. And problem. Solving brilliant helps you learn new things.
In a nway that you actually understand not just memorize for the next test last term. I took a math class. Covering some ndifferential equations all pretty vague and theoretical. But after looking at the lesson non brilliant.
I really wish i had known about it it starts by explaining why the concept actually nmatters and what it s all about with visuals and questions to give you instant feedback. If you answer incorrectly brilliant. Doesn t njust mark your answer. Red and move on it helps you understand how to get it right if you re a student or like learning new nthings.
Find a topic that peaks your interest and dive in i recommend computer science algorithms. It s npretty. Interesting and gives you a peak at how our technology works and speaking of subscriptions. It s really nthe ideal premium is one low price they keep adding new topics all the time and you nhave the freedom to jump around to learn exactly what interests you most you can support polymatter by going to the nlink in the.
Description. Brilliantorg. Polymatter and the first 200 people to use that will nget 20 off the annual premium subscription. ” .
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