snapchat account manager This is a topic that many people are looking for. khurak.net is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, khurak.net would like to introduce to you Snapchat for Business: How to Use Ads Manager – YouTube. Following along are instructions in the video below:
“Snapchat fam carlos gill here author of the end of marketing and an award winning winning hispanic snapchat storyteller before i get started i want to let you know that video is sponsored by snapchat for those of you that have followed my content. Throughout the years. You ve probably seen dozens of snapchat tutorial videos like the one that you re about to see. Which is why i was really excited when snapchat reached out to see.
If i d be down to collaborate with them. Now snapchat has changed a lot over the last couple of years in fact. It s grown up. It s not only a go to resource for millennials and generation z to consume micro content through the discover section of the social network.
But also snapchat offers robust augmented reality filters. Which are really fun to use in addition snapchat also has an expanded advertising tool set called snapchat instant create which i m going to show you how it works but first this is why you should consider advertising on snapchat and your business is trying to reach generation z. A millennials snapchat reaches more 13 to 24 year olds than. Facebook instagram and messenger.
Combined which equates to over 35. Billion. Snaps created. Each day also on average users spend over 30 minutes.
On snapchat every day and snapchat content is intended to humanize your brand..
Which is what i preach in my book. The end of marketing. Now let s take a look at snapchats advertising. Platform.
Also known as snapchat instant create okay so right now. I am on snapchats homepage. Which is snapchat calm the first step is to click on ads and either sign up for a new ads account if you haven t used snapchat ads. I would encourage you to go through some of the different case studies and familiarize yourself overall with the platform or go to log in assuming that you ve already signed up for an account like i have in my case.
Now before i go into how use instant create i want to call out two key. Features. The first is creative library creative library is where you re going to go to upload and or store created that has been designed off of snapchat in my case. That this is what the ad looks like that i m going to run on snapchat for the purpose of this demonstration.
As you can see the ad is optimized for mobile consumption. Its animated it jumps out at you. But it goes direct and to the point. Which is in my case.
I m looking to advertise my book the end of marketing with the intent of driving snapchat users over to amazon to buy the book also i want to point out audiences..
If you have an email newsletter or a crm. I encourage you to go to audiences and upload a csv file containing email addresses. What snapchats going to do is match up the email addresses that you upload along with on their end their database of users that way you can drive your ads in front of users. That are a part of your crm.
And or your newsletter. Now let s get into the good stuff with instant create you can create a single ad in less than five minutes and i m gonna show you in the next couple of steps how you can take your creative. How you can target specific users. And then get your ad up and running first.
What is your advertising goal is it website visits app. Installs or app visits in my case its website visits as you can see here this is the home page on amazon for the end of marketing. I have a website url which redirects to. Amazon which is end of marketing bookcom.
And i have the option either import photos directly from amazon or add my own creative in this case i m gonna upload video specifically the video that i shared with you before i m gonna upload that directly to snapchats advertising platform now you can either state that your ad is from your business or from yourself in my case. I m gonna put carlos skill and the headline is the end of marketing book for call to action. I m gonna select get now and then next and let me go back one step so you can actually see what the ad looks like i think that s really important you can see this is what the ad in itself will look like for snapchat user as you re going from snap to snap friend to friend. This is exactly what they will see in their feed.
Now the next step is around demographics..
So who specifically do you want to see your ad. You can select anywhere from 13 years old to 35 plus in my case. I m looking to promote a business book. I m gonna indicate here that i m looking to reach an audience that s probably right around 25 to 35 plus primary language is english as you can see here.
I would potential to reach between 38 to 39 million snapchat users in the united states. Now you can also go to interest and custom audiences. So what s really neat here is that you can type in business for example. And you can select business news watchers by doing so it decreases the number of potential snapchat users.
I can reach however i m reaching a much more targeted audience you can also select the device that users are on either android or ios personally i m an ios user or so i m gonna select ios once again the audience becomes much more targeted now the fun stuff which is the budget. I m gonna run this ad for a budget of 250 dollars in total and i m gonna run this for exactly a week from today as you can see here snapchat tells me based on my budget. Which is actually two hundred and fifty dollars that i will receive somewhere between 76 to 140 to swipe ups per day. Swipe ups and cells being the quibbling of a website click so i can expect for the budget that i m gonna spend which is two hundred and fifty dollars for seven day ad.
I have the potential to reach between two point three to two point four million snapchat users between ages of 25 to 35 plus in the united states interested in business news content. And i can expect on average estimated between 76 to 140 to swipe ups. Now the next step is to click publish. Which submits.
My ad directly to snapchat and that s it it takes a few minutes for snapchat to review the ad and then my ad will be live as you can see my ad is now officially active and ready to go now that you ve seen step by step how to use snapchat instant create keep the following tips in mind take notes or snap a photo..
My recommendation to you is to be a strategic and organized as possible we re a lot of advertisers make a mistake is that they re not strategic. They re just throwing money out on the social network and they re not targeting the right users and they re not driving users to where they really want them to go instead of driving users directly to your website send in to a landing page send to the buy now page in my case. I m trying to sell copies of my book so as you saw in the example that i showed before i m driving snapchat users directly to amazon where they can buy my book learn about it in your case. I recommend that you set up tracking pixels on your website and or upload your email lists directly into snapchat.
The key is to reach the right type of users or quality users. Which are likely to convert into customers versus just trying to engage everyone and anyone out on snapchat and that s it snapchats. Instant create platform is easy to use effective for reaching snapchat users and efficient for converting snapchat users into website clicks and conversions. I m carlos gil.
And i want to personally invite you to add me on snapchat at the carlos gil. 83. You can also scan my snap code. If you have any questions you know what to do let s get it ” .
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Ready to begin? Create a Snapchat Ad in minutes at http://bit.ly/2K0a7CZ. A $100 ad credit is available for redemptions from Dec 1-15th, 2019. The credit will only be available for 14 days from the time a user creates a new account. This offer is for new ad accounts only.
Snapchat Ads Manager is Snapchat s self-serve tool to purchase Snapchat Ad products such as Snap Ads, Filters, Lenses, Collection Ads, and Story Ads. Snapchat Ads Manager allows you to: Create, optimize, and manage advertising Snapchat for business campaigns. Also, with Snapchat Ads Manager, you can create and manage multiple Snapchat Ad accounts easily. Manage your Snapchat Ad spend and credit sources across your Snapchat Ad Accounts. r
As a long-time Snapchat user, I was thrilled when the company reached out for me to create content for their brand, and I m here to tell you not just as an advertising partner but also as a fan of the platform that advertising your business on Snapchat can be a great way to reach customers. r
Get started with advertising on Snapchat in 3 easy steps:r
1. Select your objective: web visits, app installs, or visits. r
2. Upload your photo or video. r
3. Pick who you want to reach and publish! r
Ready to begin? Create a Snapchat Ad in minutes at http://bit.ly/2K0a7CZ. A $100 ad credit is available for redemptions from Dec 1-15th, 2019. The credit will only be available for 14 days from the time a user creates a new account. This offer is for new ad accounts only.r
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Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software.
A first-generation Latino-American, Gil s work has been featured by CNNMoney, Harvard Business Review, Mashable and Social Media Examiner in addition to dozens of trade publications. Presently, Gil is the CEO and founder of Gil Media Co., a full-service digital marketing firm based in Los Angeles, which works with Fortune 500 clients.
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