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“To build a successful service based business. I got this question from gonzo love that that name gonzo marino on my youtube channel. Thank you guys love you guys wrote to say can you do a video on businesses that do service. I own a lawn service business.
My fifth year. I d like to hear from someone of your input on my line of business. This is a great question and i love entrepreneurs who start off as service based businesses and so to really answer. This question we have to look at the life cycle of your company.
If you are first starting out a service based business is a great way to go because there s almost no cost the thing that kills entrepreneurs at the start is cashflow you run out of cash and you have to go back. And get a job. So conserve your cash stop spending money. If you have a service based business.
You re trading your time for money and so you have the time and you re going to get the money. I don t want you making huge investments into anything when you re first starting up build around your customers and grow from there. So if you re starting a lawncare company try not to go out and spend a ton of money right you don t need an office you don t need fancy vehicles you don t need fancy equipment and fancy marketing just enough to get you started to get your your business off the ground okay..
If your longer term goals to have products that s great but start with the service because it gets you close to your customers. And it brings money in the door you got to start making some cash. So now we re going to start our service based business you have to figure out what kind of business. You re going to be in and what s going to make you different okay so gonzo here is in the lawn service business.
What gonzo didn t tell me was what makes him different. There s a ton of lawn service companies right. I can go walk down my street look at any of the telephone. Poles and i ll see tons of ads for people offering to cut my grass in the summer and shovel my snow in the winter tons of these guys what makes you different what makes you stand out what do you believe in why should i buy from you why should i hire you what s so great about the experience.
I m going to get with your business versus doing it myself hiring my next door neighbor s kid or hiring a different company. But you got to have that and when you re talking about your business. You got to you got to put it in your messages you got to put it here you got to tell me why you re different not phone your shut off. Not that you are just a lawncare company right.
It s got to be in here. Now you ve been in business for five years. So there s something something that s right right you keep doing is there something you re doing..
That s right once you get a customer you ve got to service them right you re in a service based business you need to provide great service to your customers you got to care about them you got to give them something that they want to tell their friends about you need to be remarkable again something that people want to make a remark about what is that for your business. Because people are hiring you to cut their grass to rake their leaves to shovel their snow. Oh that s great but they have other problems they have other deeper problems that they need help with that you could help them solve that your competition isn t doing dig in there get to know your customers get to know their problems their pains and help them solve it and if it s just you then you re out talking your customers. And you re providing the best service possible and you re fast in your response.
Time and you re going always over and above the call of duty to provide great service for them. And if you brought on a team then they have to be able to do the same thing and they re professional and courteous. And you know can answer questions for the customers and they know what they re doing. But you have to have something that s different right something that gives people a reason to keep coming back.
And hiring. You and to keep telling their friends about you one thing. I found so if we re talking about the lawn care industry. When i had my first place.
I used to have a i lived with my parents for a while then i had a basement apartment in an area and then i had a townhouse and then i eventually built my own house from scratch before i built my house in my basement apartment and in my townhouse and in the condo before that i never had to worry about blew. My lawn. It was always taken care of then i had my house and i had a lawn..
I had to worry about this thing and a lot of people don t know enough about lawns and i was worried how do i fertilize and how short throw cut the grass and how much need the water and in doing you see door you saw all of that stuff and ended up hiring. A company that had a clear simple to follow maintenance program and they came into the defeating and the cutting and everything i needed done and they explained it to me in simple english language and they made it convenient for me and so i hired that company and i told my neighbors about this company made my life easier why wouldn t i talk about them they were remarkable. So how can you do something similar to really stand out because most people in that business are not super professional. They don t have big ambitions.
It s a guy in a lawnmower right that s what you re competing against so you need to have something to stand out against a college kid who has a lawn mower and it cuts lawns for 20 bucks on the side or every weekend. Right. That s what you got to show a little more professionalism and more service for your customers. That s all the early stage lifecycle of your business.
Now it depends on how far you really want to grow. Why you re starting this and what you hope to accomplish what kind of impact you want to have on your community and an education for lawn care maintenance like why did you start this business. I still have no idea what are you passionate about that s got a shine through if you want to make this thing bigger. It s hard to scale a service based business.
It s a lot harder than a product you can do it you can franchise. It you can hire more people. But you re still trading your time for money so do you want this to be bigger do you want this to grow franchise..
You want this to grow bring it on a bigger team you want to stop trading your time for money and start building products and educational series for people how to manage their own lawns or how to train people other landscapers to build their own business. Right. There s a lot of opportunities for growth that it s not always going to rely on you just trading your time for money by cutting people s grass. But you got to want it you want to want to build something bigger.
It s not necessarily for everybody you have to decide in your heart. If that s the right thing for your business or not at the core of all of this for everybody who is starting up. I love the service based business idea again because there s limited cash flow going out. And there s lots of cash flow coming in that s a good way to start a business.
But it s a service based business you have to find ways to service your customers over deliver like crazy on your service and your service business will grow believe if you guys like this video. Please give it a thumbs up below. I ll do more for you. And i want to hear we have to say please leave a comment underneath.
You have a question leave it below. I ll make a video response for you thank you so much and ” ..
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