understanding the advertising response function helps marketers: This is a topic that many people are looking for. khurak.net is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, khurak.net would like to introduce to you Introduction To Marketing Marketing 101 . Following along are instructions in the video below:
“You ve ever wanted to know what nmarketing is how it works and how it it applies to your business. Then stick with nme because in this episode. I m to be breaking down. Exactly what marketing nis how it all works and why it s such an important if not the most important nelement to business success let s get to it nhey.
There my name is adam earhart marketing strategist and welcome to the nmarketing show. Where we help you grow your business generate more leads customers nand sales by making way better marketing. So if you re interested in learning. The nlatest and greatest marketing strategies.
Tools tips tricks and tactics. Well you nmay want to consider subscribing and hitting that notification. Bell alright. Let s talk marketing.
Something i love to do as i fell in love with nmarketing years ago when i first got interested in figuring out why people nbuy and act the way they do and later how to influence and persuade nessentially affect human behavior. Because whether you have a business or nnot marketing happens pretty much every day. Any time you try to convince friends nor family to see a certain movie or eat at this restaurant or not that or nbasically try to convince them to do anything. Nmarketing is happening also marketing is really important to understand because nyou are constantly being marketed to by everyone from everywhere from something nas simple as someone trying to sell you a pair of shoes to something a lot nbigger like buying a new house or moving across the country or even changing ncareers all of this requires and uses marketing.
So with all that said let s ndive into it. But first let s cover. What marketing is not so once we ve got that nclear we can cover exactly what it is now i know when i first got involved nwith marketing. My understanding was pretty limited.
I didn t really have a nclear picture of exactly what marketing was so i also kind of fell prey to the nnotion that marketing was advertising well in reality marketing isn t nadvertising..
But advertising is marketing let me explain basically marketing is a nmajor business function. That s made up of a bunch of other parts one of which nof course is advertising. But there s also a ton others like pr market nresearch social media. Content marketing search.
Engine marketing or search. Engine. Noptimization pricing and pricing. Psychology.
Copywriting and one of my npersonal. Favorites. Direct. Response.
Or direct. Response marketing. And quite a nfew. More so saying that marketing is just advertising and kind of like saying.
Nthat finance is just taxes or hr is just hiring people or legal is just not ngetting sued. Sure these are all important. But there njust one piece of the entire puzzle. This is why if you re just getting started in nmarketing can seem pretty overwhelming.
Which is why my suggestion is to find an narea that you find interesting fascinating like say social media or ncontent marketing..
Start there really get some roots and branch out later alright nso. Now that we ve got that covered what exactly is marketing well as i ve njust covered. You know that marketing is made up of a bunch of different sub nsegments. Things like content marketing.
Email marketing and social media. All the nthings. We talked about but what exactly is the nature of marketing which sounds nlike. Some kind of documentary.
The nature of marketing on this week s episode of nthe nature of marketing well one of the first things you learn in any first year. Nmarketing course is the four p u00b4s of marketing product price place and npromotion product. Being the details around whatever product or service is nbeing sold price being the price kind of obvious. But there s obviously a lot more nthat goes into it than just that place is where the products being sold and npromotion.
We re just kind of the fun stuff. This is essentially how you re ngonna sell more of the product. And what you re gonna do to get the word out nabout your service and while all of that is accurate and true and the four p. U00b4s do nmake up a part of marketing well i prefer a simpler easier to understand ndefinition marketing in its most basic sense is communicating value to your ncustomers.
It s essentially. Answering the question of your customers. Why should i ncare marketing helps people solve their problems by clearly defining and ndelivering solutions. And really explaining the benefits of the solution.
They can get better results marketing is about connecting with people nunderstanding. Their pains and their problems and their frustrations making nthem feel understood so that you can position your business as the solution nto their problems. And essentially just make them feel better and marketing is a nreally. Powerful force as anyone that s been in business for any length of time ncan.
Tell you it s not always the best product or service. That wins in fact it nrarely is rather. It s the product or service with the best marketing like it nor. Not that s just kind of how it works.
Which is why having good marketing is njust. So important. So my favorite definition of marketing is that it s ncommunicating value to your customers. But there s another side entirely that s nrarely talked about but still equally powerful and that s creating value for nyour customers you see marketing can create value and nyour marketing.
In and of itself can be valuable an example could nbe a blog post that helps someone out even before any money has changed hands. Nor. An advertisement someone sees that brightens their day and makes them laugh nwhether they choose to buy or not or the way that a product or service is ndelivered. The packaging.
Let s say. Which is so luxurious and over the top that it nmakes. The customer feel special just for having purchased. It you see economics nassumes that people make buying decisions rationally logically and with nperfect information.
But this is rarely pretty much never the case we as humans nare emotional..
Often highly illogical and rarely have the full set of facts when nmaking. Any decision. Which explains why marketing is so important and so npowerful after all if we made all of our purchasing decisions based solely on nlogic and utility and the value we would get from these products well the entire nluxury goods market wouldn t even exist. But not all marketing is created equal nyou see when it comes to marketing like when it comes to pretty much anything nthere s good marketing and there s bad marketing bad marketing is all of the nreasons that marketing gets such a bad reputation.
It s that hype spammy nover. The top sleazy salesy icky kind of marketing that we all know we ve all nseen and nobody likes it s the stuff that looks cheap makes people feel dirty neven. Just looking at it and promotes bad products or bad services that really nhelps nobody. It s the fake countdown timers you sometimes see on websites the ngoing out of business sales that never end and the pushy promotion of useless nproducts.
That s bad marketing good marketing on the other hand helps ncustomers achieve their goals makes them feel better about themselves. And has the npower to truly change the world. So my question to you is what kind of marketer ndo. You want to be that that was a rhetorical question.
If you say the bad nguy. I got nothing for you. But if you say the good kind and i know you did then nmake sure to check out this video. Right here which i ve got linked up on the npage.
Which is going to give you even more practical and effective marketing nstrategies to help take your business and your marketing to the next level and nway beyond that alright so thanks so much for watching make sure to check out nthat video. Now and we ll catch you next time on the marketing show. ” ..
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“Introduction To Marketing Marketing 101nClick here to subscribe on YouTube: https://bit.ly/2HxjQRannIf you ve ever wanted to know what marketing is? How it works? And how it applies to you and your business then stick with me, because in this episode I m going to be breaking down exactly what marketing is, how it works, and why it s such an important, if not THE most important element of business success. nnLet s get to it. n***Marketing Resources:nWork With Me: https://bit.ly/2FY2vzFnOur Advertising Agency: http://aerh.co/1oVVeEcnFacebook Ad Image Guide : https://bit.ly/2H9EPt9nFAST Content Formula : https://bit.ly/2JEu5kzn60 Second Video Ad Script : https://bit.ly/2GQF0KlnOne Page Marketing Plan : https://bit.ly/2v6HPBpnn***Let s Connect:nWebsite: http://adamerhart.comnClick here to subscribe on YouTube: https://bit.ly/2HxjQRanTwitter: http://twitter.com/adamerhartnFacebook: http://facebook.com/officialadamerhartnInstagram: https://www.instagram.com/adamerhart”,
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