market research is the process of researching a specific market to determine its size and trends. This is a topic that many people are looking for. khurak.net is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, khurak.net would like to introduce to you How To Do Market Research Basic Online Market Research For Your Business . Following along are instructions in the video below:
“Great would it be to know what your customers wanted before they even ask for for it can you imagine what it would do for your business and your reputation. Always have a collection of highly sought after products or services. You quickly become a go to expert in your field. And customers would know they could count on you to solve their problems quickly and easily and that s why on this episode.
We re talking all about market research and i ll give you five ways to know what your customers want before they even do hello and welcome. My name is adam earhart and you re watching the modern marketing show. Where we take different marketing tactics. Tools.
Tips and strategies and break them down into bite. Sized actionable clips that you can use to immediately take your business to the next level. So what do your customers want well something i hear all the time from entrepreneurs and business owners is how it s getting harder and harder every day to know what the customer wants tastes and preferences seem to change overnight. And there appears on the outside at least to be no rhyme or reason to why certain products sell while others collect dust on the shelf back.
In the day. Customers relied on the almighty salesperson to provide guidance input and advice on choosing the best product or service for them..
The salesperson could then collect and interpret what the customer was saying and offer a solution. Now the salesperson has in many cases been replaced with google amazon youtube social media and a variety of online review sites. This is great news. Though and here s why where we once had the salesperson collecting info and interpreting customer requests.
We now have billion dollar data collection agencies working around the clock and providing you with more information. Than you could ever imagine not only this for the most part. They re completely free sure there are more detailed and complicated systems available. But the five resources.
We re talking about today are more than enough to get you started down the road of satisfying customer desires before they even know they exist in my opinion one of the least utilized and most valuable tools available in determining current market trends is none other than google trends. Google translated to track. Which keywords are increasing in popularity and provide suggestions for other terms that are rising in search volume. This is a hugely valuable tool and for the most part is largely ignored which means that by using it you re gaining valuable insights that your competitors are likely not using the next way to learn what customers are thinking is another valuable tool from google to use the keyword planner.
You first need to sign up for a free google adwords account even if you re not planning on advertising. It s still a good thing to have from there you can access their free keyword planner type in a keyword and receive not only the number of searches for that keyword..
But also a list of suggested keywords that people are looking for online each and every month. Facebook insights are another great resource to learn what kind of material resonates best with your current market of course to do this you re going to need a facebook business page. But a facebook business page is a good asset to have anyways. So.
If you don t have one already now s the time the best way to use facebook insights is to post a variety of different content to your business page all related to your business of course and then see which posts get the most engagement such as likes shares and comments from there you can determine what type of content. Your audience is most interested in so you can start to create more just like it and eventually products and services around those subjects. If you have a small facebook. Following or want to increase your testing.
Even further you can set up and run a simple facebook. Ad campaign to test your ideas. Messaging. Images and headlines on a much bigger scale.
Just like with facebook. Twitter also has the ability to view which tweets you send out are receiving the greatest engagement and again just like with facebook..
You can use this tool to test out what types of content and headlines seem to invoke the most audience response. Twitter also has a pretty powerful tool called audiences. Twitter audiences allow you to really drill down on the types of things your customers and followers are interested in as an example from my account. I can see that my audience is made up mostly of people interested in entrepreneurship marketing.
Travel and technology. I could also see that they re interested in exotic food our online buyers like premium brands and fresh healthy food. This is only the tip of the iceberg. However as the details go a lot deeper and the ways to use this information to better understand your customers and followers is almost endless the final piece of our customer understanding puzzle comes again from the search engine giant google.
This only makes sense. Though as the most used search engine in the world is obviously well positioned to actively understand consumer trends behaviors and online activity while all of the previous tools helped to uncover thoughts trends and messages that have resonated with customers in the past google alerts allows you to monitor what s happening with your customers right now the way to use google alerts is to enter a keyword that you want to track into the search bar at the top of the page then google will email you when this keyword appears online. You can use this to track your business name the industry. You re in your own name your competitors or pretty much anything else you can think of using.
Even one of these tools can help you gain a better understanding of your customers. When you combine all five you re really able to create a clear and compelling picture of your customers wants needs and behaviors and the better you understand them the better you re able to come up with value..
Providing services and solutions to their problems. So thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up and if you have any questions. Comments or suggestions for a future video be sure to leave them in the comment section below. If you d like more content like this and head over to adam earhart.
Comm and sign up for the modern marketing newsletter. Because this is where i share. My best. Tips tricks and strategies that i don t share anywhere else take care for now.
And i ll catch you next time on the ” ..
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“Click here to subscribe: https://bit.ly/2HxjQRanClick here to work with me: https://bit.ly/2FY2vzFnnHow great would it be to know what your customers wanted before they even asked for it? Can you imaging what it would do for your business and your reputation to always have a collection of highly sought after products or services? nYou d quickly become the go-to expert in your field and customers would know they could count on you to solve their problems quickly and easily. nAnd that s why on this episode of we re talking all about market research, and I ll give you 5 ways to know what your customers want before they even do. n#1 Google TrendsnGoogle trends allows you to track which keywords are increasing in popularity and provides suggestions for other terms that are rising in search volume. This is a hugely valuable tool and for the most part is largely ignored, which means that by using it you re gaining valuable insights that your competitors are likely not using.n#2 Google Keyword PlannernTo use the keyword planner you first need to sign up for a free Google Adwords account. Even if you re not planning on advertising it s still a good thing to have. From there you can access their free Keyword Planner, type in a keyword and receive not only the number of searches for that keyword, but also a list of suggested keywords that people are looking for online each and every month.n#3 Facebook InsightsnThe best way to use Facebook Insights is to post a variety of different content to your business page (all related to your business of course) and see which posts get the most engagement (such as likes, shares, and comments). From there you can determine what type of content your audience is most interested in so you can start to create more just like it, and eventually, products and services around those subjects. n#4 Twitter InsightsnTwitter audiences allow you to really drill down on the types of things your customers and followers are interested in. As an example, for my account I can see that my audience is made up mostly of people interested in entrepreneurship, marketing, travel, and technology. n#5 Google AlertsnThe final piece of our customer understanding puzzle comes again from the search engine giant, Google. Google Alerts allows you to monitor what s happening with your customers right now. The way to use Google Alerts is to enter a keyword that you would like to track into the search bar at the top of the page, then Google will email you when this keyword appears online. You can use this to track your businesses name, the industry you re in, your own name, your competitors, or pretty much anything else you can think of.nCustomer InsightsnUsing even one of these tools can help you gain a better understanding of your customers. But when you combine all 5, you re really able to create a clear and compelling picture of your customers wants, needs, and behaviors. nAnd the better you understand them, the better you re able to come up with value providing services and solutions to their problems. nn Download your free copy of The One Page Marketing Plan Here http://adamerhart.com/marketingplannn#LINKSnWebsite: http://adamerhart.comnTwitter: http://twitter.com/adamerhartnFacebook: http://facebook.com/officialadamerhartnInstagram: http://instagram.com/adamerhartnSnapchat: snapadamerhart”,
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