store branding This is a topic that many people are looking for. khurak.net is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, khurak.net would like to introduce to you How to Brand Your Dropshipping Store in 2020 Dropshipping with Oberlo . Following along are instructions in the video below:
“I m going to talk about branding your necommerce business. The importance of branding. Ca can t be overstated good branding will set you apart from your ncompetition and keep coming back. But how do you go about branding your business.
What does that even mean instead of explaining. Branding with vague nterms like visual identity. . And sans serif font family .
I m going to build na brand from scratch. While you follow along by the end of this video. You ll know how nto identify brand buzzwords on instagram n. Find a click worthy business name create a memorable logo n.
Communicate your brand to customers ready to get started let s build a branding strategy. Hey everyone it s jessica from oberlo branding your business is super important nand that s especially true. If you re dropshipping with oberlo and shopify that s because there s typically more nthan one dropshipper selling a given product good branding sets those sellers apart from none. Another and big box competition like amazon by the way.
If you re new here. Dropshipping nis. One of the easiest ways to start an online business instead of buying tons of inventory for your nshopify store you only order products when you get sales your supplier ships your orders for you so nyou can sell all over the world. But being a successful dropshipper requires nconstant learning.
We publish new videos every thursday. Make sure you hit subscribe. So you never miss nour new videos on how to start dropshipping get sales and scale for today s video on branding strategy ni. m going to build an entire brand around a single niche.
And that niche is men s jackets. If you re wondering why i m building a nbrand around men s jackets. I suggest you watch our recent video on the best products nto sell in men s clothing. I want to sell jackets like this one.
I think my customers will like the street nstyle of the denim jacket and the warmth of the sheepskin lining. However this jacket is about 35 with. Shipping i want to sell it for at least 5999. To make na profit end screen recording to get sales at such a high price point.
I nneed to build a brand that brand should convey that my products nare high quality and worth the high prices i charge for them. But let s stop for a second. What is a brand a brand is the impression a store has on its ncustomers online stores make these impressions through na combination of store design. Copywriting color.
Palettes and imagery. In other words. Imagine your store was a person nyou met on the street. What would your store look like how would they walk how would they talk what would they say there s actually a correct answer here your store should look like walk like and ntalk like your customers.
We re attracted to what we already recognize nand that goes for online stores as well as people so if you build a brand that feels familiar nto your customers you ll get more sales. But wait i ve only just chosen what i want to sell i don t have any customers how am i supposed to know what they look nwalk and talk like enter. The first step of branding. Your business head straight to instagram step.
1. Research. Relevant instagrammers. What i m going to do here is find out who nmy customers are not like their full names.
But their personalities. I want to know what they wear what vibes nthey give off to do that i m going to find people who nare already using my product or something like it i searched for hashtags relevant to my niche men s nfashion and to this particular product denim jackets shearling jackets and men s jackets. Then i scrolled through the top posts looking nfor captions that really said something. Here s what i found this instagrammer could easily be a customer.
He s already wearing a shearling lined jacket. He uses emojis in his captions and he describes nhis look as easy and cool. I wrote that down those are buzzwords that could come in handy nlater. This instagrammer looks a little tougher and nmore athletic.
Still he s wearing a stylish outfit and nmaybe. He d be into my black denim jacket. He also uses emojis his caption. Says he s perfect in his own nway and that s all that matters that tells me he s confident and doesn t ncare.
What the crowd thinks my customers might feel that way too this instagrammer is already rocking a denim njacket. So i know he could be a customer like the other two he uses emojis. But he spends most of the caption talking nabout travel that tells me that my target audience might nbe really interested in traveling as well as men s fashion. Taking these examples together here s what ni jotted down about my potential customers casual n.
Cool athletic n. Confident individualistic n. Likes to travel. We ll call these my brand buzzwords now.
I m starting to form a brand in the nimage of my potential customers. My next step is to create the all important nbusiness name step. 2. Create a business name a lot of entrepreneurs spend hours stressing nover their business name it doesn t have to be like that when it comes to branding your business.
There nare three criteria for a good business. Name first your business name should make it fairly nobvious. What you re selling lots of brands break this rule. And do just nfine.
But if you re just starting out don t nmake your customers guess what you sell in my case. I want words related to jackets. Nouterwear or menswear in my business. Name the second rule of a good business.
Name is nthat. The name is somehow connected to my brand. Buzzwords and the third rule is that the business name nhas to be available as a dot com. Ideally the name is available on social media.
Nchannels too with these rules in mind. Let s find a business nname for my jacket startup first i ll head to the oberlo business name ngenerator. I ll leave a link to this tool in the description nbelow this video. Now i ll type the word jackets that checks off my first rule of finding a ngood business name since the word jackets relates to what i m selling i ll click generate names and i get a lost nof 100 potential business names there s a lot of good stuff on here.
I like everest jackets. But i wonder if it s na bit too outdoorsy for my customers after all when i think of everest. I think nof the mountain mount everest. My brand buzzwords don t include anything nabout the outdoors.
I like verve jackets. But i wonder if people nwill. Know what verve means that could be confusing oh. But i really like valor jackets.
The word valor makes me think of courage and nmasculinity. Which fits with my brand s confident and individualistic streak that checks off rule two of finding a good nbrand name now for rule. Three i like to go to namecheckcom. Nto see if the name i like is available i ll leave a link to namecheck below.
I ll type in valor jacket and namecheck nwill show me a green icon. If valor jacket is available as a domain or social. Handle boom. It s available as a dot com.
And it s nfree on facebook. And instagram. We have a winner. Now our brand has a face and a name the next step is to make it official.
We won t do a full on store build today nbut. When you re ready for that click this link here for now let s head over to shopify and nstart branding. Our store. I m actually logging in from germany.
So nif you notice any odd language it s due to google translate i ll click the button in the upper right nto register after giving an email address and making up na password. I m ready to go i ll use valor jackets as the name of my nshopify store. A few seconds. Later i ll simply answer na.
Few questions. I m going to let shopify. Know that i m njust starting out then i ll fill out my information and click nthe button below now i have a shop however i don t. Have valorjacketscom i just have valorjacketsshopifycom to get the actual domain i ll click online nstore on the left then i ll click domains i want to click buy new domain when i search valorjackets i see the dot ncom is available for 1499.
A year. I can get click buy to get this domain without neven leaving shopify. I just need to fill out my information and nhit continue for the record. I didn t buy valor jackets.
If you love that domain name. It s all yours. Now that i ve got brand buzzwords a great nbusiness name and an online store. It s time for the next step in ecommerce branding step.
3. Create a logo. I ve got to create a logo for this step. I ll head on over to hatchful nshopify s free logo creator tool of course.
I ve left a link to hatchful nin. The description for this video hatchful first prompts me to choose my niche i ll click fashion and hit next then hatchful asks me to choose my visual nstyle i can deselect by clicking and select again nwith another click. I remember my buzzwords include confident nand cool bold and calm are similar. So i ll keep nthose selected scrolling down.
I also see strong that sounds exactly like my customers bold ncalm and strong. I ll hit next here. I ll enter my business name and hit nnext then hatchful asks what i ll use the images nfor since i m in ecommerce. I chose online store nand social media.
I hit next now hatchful presents me with a ton of logo noptions as i scroll through these leave. A comment nand let me know if you like one of these other logos better than the one i picked there were tons of great options. I ended up picking this logo right here. It kind of looks like a pilot s wings and nthat connects with my customer s love of travel.
I m not really into the font of colors nbut. I can change all that once i hit next by selecting font on the right. I can scroll nthrough different font options for one i like best i like this font. But it s not quite bold nenough so i clicked name on the left and typed my nbusiness name in all caps.
That s better now that s a confident logo. But that soft blue doesn t really fit my nbrand. I m exploring my options here and i really nlike this dark. Rust red color that logo looks great.
I ll hand over my email address and hatchful nwill. Send my new logo right to my inbox. If you re not sure. Which color fits your n brand.
I recommend you check out oberlo s article on color psychology. I ll leave a link to it below now that i have my logo. I can sign up for ninstagram and facebook. I ll use my logo as my profile photo on nall social media accounts.
But i also want to use my logo to shape the nbrand of my shopify storefront. So let s move on to the last step of building nyour brand for my last step. I ll brand my shopify nstore. I already went to my inbox to get my logos now that i ve downloaded those i ll upload nthem to my store and add a bit more branding pizazz let s hop back into shopify.
I ll click online store and it automatically ntakes me to themes if you scroll down you can hit explore free nthemes. There are several cool ones. But i m struck nby brooklyn. Even the demo is about outerwear.
I ll hit add brooklyn. But note that you nhave to click actions. And publish to actually use brooklyn. Now let s brand our store scroll up and hit customize the first thing.
I ll do is add a favicon click the theme settings tab on the right. Nthen. Click. Favicon select an image and uploadthe hatchful logo.
Nyou already downloaded hatchful names. The favicon sized icon. So it s neasy to find i selected that and now it ll appear as nthe browser image like this green shopify bag let s go back to theme setings and click ncolors. Personally.
I think a black and white color ntheme looks good for almost every brand. I just want to add my brand s accent color. So for links and accents. I ll choose this nrust red that looks similar to the red of my logo.
I ll make that change for a few other colors nas well you ll want to experiment with colors to nsee how they appear in your store. As you experiment. Just make sure that it s nalways easy for customers to read your text and see prices. Let s go back into shopify and fiddle with nsome fonts click typography now i want to change my heading fonts so they nresemble the font.
I use in my logo helpfully. You can preview fonts in this list nof fonts provided by shopify after a bit of scrolling. I found a font that s nbold and narrow. I ll choose this as my header font for the brooklyn theme.
I ll choose this nsame font for my accent text. I know the font name begins with an f. So ni ll type that in and select it for body text. I want the font to be really neasy to read.
I really like montserrat arial and times nnew roman for readability. I ll choose montserrat here scrolling around i can see that my brand nis starting to take shape. It looks powerful and stylish like my customers now. Let s add some imagery.
I really like unsplash. An online catalogue nof completely copyright. Free stock photography. I ll leave a link to unsplash below.
The trick. Here is that i don t. Want clear nphotos of jackets unless. It s a jacket.
I m selling otherwise customers might get frustrated nthat. They can t find the jackets in their photos. Let s go to unsplash and i ll show you nwhat. I mean if i begin by searching jacket.
I see a bunch nof great photos. But none of these looks like my exact product. However if i search travel one of my customer s ninterests bam. The first thing i see is a guy wearing a jacket nand looking out the window at a plane i downloaded that immediately i can keep scrolling for other photos with nrugged looking men looking at planes.
But i probably won t do better than that now. I know he s wearing a jacket. But at this distance and with the flare of nthe sunlight. You can t quite make out the details of the jacket this could be the jacket.
I m selling and that s a good gray area for stock photos. Now that i ve got my stock photo. I m ngoing to upload it to shopify and add some copywriting back in shopify i ll click slideshow then i ll select the dropdown arrow for nthe first slide and click select image. I ll upload my unsplash photo how great does that look next i want to add some copywriting.
I ll scroll below the image. I just uploaded nand. I see the heading and subheading fields. I ll type something related to travel and njackets like jackets for every journey.
I want to see what that looks like as the nheading rather than the subeading. So i ll fool around with switching them up that s a lot of text. Though and i d nrather. The focus be on a call to action shop to find yours so let s switch it up jackets for every journey.
Is the heading find yours is the call to action with that a brand is born starting with a single product. I found a nfew brand buzzwords on instagram. I then used those buzzwords to find a great nbusiness name and create a cool logo and with that logo. I built a brand identity nwith coordinating colors and fonts in my shopify store now it s feedback time what do you think of the brand.
I built what would you change let me know in the comments below i ll make sure to respond that s all from me. ” ..
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“Want to charge more for your dropshipping products and beat the competition? Then you ve got to build a solid brand. But how do you go about branding your business? What does that even mean? Watch this video for a step-by-step guide and start branding your dropshipping store.nnLearn more with our (free!) Dropshipping 101 ebook: http://bit.ly/2G3MKpfnnTools mentioned in this video:nnOberlo Business Name Generator – http://bit.ly/2G4gceDnNamechk – https://namechk.com/nHatchful Logo Creator – https://hatchful.shopify.com/nColor Psychology 101 – http://bit.ly/2G18VfMnUnsplash – http://www.unsplash.com”,
Oberlo, Shopify, Dropshipping, eCommerce branding, Branding strategy, Brand, Logo design, Brand voice, How to create a brand, What is brand, How to build a b…