how does sheerid work This is a topic that many people are looking for. khurak.net is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, khurak.net would like to introduce to you FinovateSpring 2019 / SheerID. Following along are instructions in the video below:
“I m psycho paulo. I head up marketing at sheer id and this is rory rory everett. My colleague about 25 years ago. I moved to this country as a and like many of you who were in college.
I still remember the struggles financially i had and how desperately i wanted a credit card. But no one would give me a credit card even though the fact is i would have been a very profitable customer after graduation. None of the financial institutions would be willing to give me a credit card. While i was in college 25.
Years have gone by and things haven t changed that much there are over a million international students in the united states 21 million college students in the us. Over 200 million college students globally and this is the genji audience. We all want to acquire and many of them don t have credit history or little credit history. So imagine you can create a compelling offer or a product based on future potential potential of that consumer.
What we can do together so where does she really fit in she already is a digital verification software and service that enables marketers acquired consumers through exclusive gated offers targeting specific segments..
Students teachers military. Very recent segments. We are a series be funded company out of portland and we have over the last six years. We honed our technology in e commerce space.
Where the focus is acquisition of customers with minimal friction and minimal fraud. So when spotify does 50 off discount to students or t. Mobile. Gives half of family plans for the military or nike doesn t compelling offer for students.
We are the underlying technology that verifies instantly if that person is a student or a teacher or military veteran. All hitting authoritative first first party data sources. So today we will walk you through to demo scenarios. The first one is a student getting a credit card online and the second one is active duty military personnel trying to get a home improvement loan going to the first one here so rory is going to a future bank.
Is offering an exclusive student credit card to college student. Rory is going to play the role of freshmen who s trying to apply for credit cards. He has looked at a variety of options he likes adventure because of the exclusive benefits. It s offering what we are doing here is we are we are pre qualifying.
We are pre taking basic information like first name last name university and date of birth and when he verifies his student status instantly. We are heading weary about thought did video sources in this particular case. We re hitting the college registrar s data and coming back. And yes.
This person is true and now he s been he or she s been pre qualified and now they can go to the next part of the process. Which is rest of the application process the sub second. We take we are hitting weary of authority of data source so with explicit consent of the consumer as you can see here now most successful innovations are transparent to the end user. So as you can see in this case.
We we are an api..
We can be completely embedded in your brand experience so we just covered a first demo which was about verifying somebody s student or not we do similar type of verifications for military teachers employment small business and etc. So the second we re gonna talk about is the use case here is rory s going to play the role of active duty naval officer. He s looking for a small home improvement loan and similar to the last use case. He s going to fill up some information like in a first name last name date of birth branch of service.
Now in this particular case when he one of the things we are when he hits the verify status. We are actually hitting thirteen different military databases because it is with explicit consent of the consumer. We re actually able to hit why are your databases including the department of defense and return back a status saying. They ve been verified now military specific offerings.
Enable financial services to not only honor the military service. But also create compelling products that are very that cater to the unique needs of military life. So there are and if you re familiar. There are 37 million members of the military in the united states that includes active duty veterans and retirees and military families.
So it s a pretty attractive segment..
I want to give you a quick view of the shirdi platform the sas platform the backend so we just talked about the military program. The loan program. This enables the program owner the look in the background. See okay how many loans have been issued what is the conversion rate what s the average loan rate.
What s the likely fraud. We prevented that just gives you a snapshot of what we can do in the background. So as i wrapup take a moment to imagine how you can use this kind of identity attributes somebody student status or somebody s employment status to deliver compelling products to your customers so for all the marketers in the room. We are in the all the way in the back.
There feel free to come and talk to us more about what we can do for you ” ..
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