campaign plan This is a topic that many people are looking for. khurak.net is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, khurak.net would like to introduce to you Campaign Plan Overview – YouTube. Following along are instructions in the video below:
“Hello and welcome to the model campaign. Nplan recorded tutorial. So happy today to have have erica phung. Our state and community advocacy manager share.
With you key information about required document for all policy campaign applications erica erica. Thank you so much shannon it s a pleasure to be here nwith each of you today to talk about our ncampaign planning process. You ll notice that we do have nour campaign planning manual. It s a step by step guide to help walk you through this important document.
All of our grant applications are required to have a campaign plan and i know this is a required form that seems a little bit long. But it s actually set nup and designed to help you have the best of nsuccess in your campaign. Our campaign model tool is downloadable and the links are included in nour grant management system in your application. You can click there to ndownload the required form there s also the guide that s right there so it s all just in the nhandy perfect place to get you started now let s talk about campaign organizing.
There s key components nof. A policy campaign and for those of you that are nveterans to policy campaigns. A lot of this will sound. Very familiar.
We have a readiness assessment and campaign plan development. We have decision maker advocacy stakeholder. Engagement..
Ngrassroots. Planning media advocacy and overall ncampaign management for the readiness assessment. Nand campaign. Plan development.
It s important to have na readiness assessment. Taking a look at both internal and external readiness nfor your policy campaign and when we re doing our policy planning. It s important to be realistic really taking a look at nthe political climate in your issue area and nwhere you might have some key supporters it s important to determine nyour policy. Lever and you should have that identified by now as we move through the process and then developing the ncampaign plan from there for decision maker advocacy.
There s really four ntypes of decision makers. The sponsor is the person nwho will author the bill and to move it forward through nthe legislative process your champions are the person nwho will support the bill sponsor and leverage their ninfluence on behalf of the bill. Opponents are the folks who nare working against the bill and targets are the person or people who can make sure your bill passes. It s important to identify each of these components.
As you re going through your campaign plan. It s not enough to just nidentify. A sponsor. We need to make sure that nwe have key support built from our champions and strategies to be able to move our policies forward whether you re working non.
A local campaign plan with a school board or nwith. A city council or if you re working on a statewide issue also it may not be clear nwho your opponents are but it s important to take a look at organizations that have historically not supported measures nthat you re engaged in and also taking a look at nwho leads. Those organizations or companies..
Perhaps stakeholder engagement is also another important ncomponent to your campaign. Each of our campaigns nwherever. They re at has numerous stakeholders. Which have to be included and accounted for you have your internal collaborators and those are folks that work within your own organization coalition.
Members. And that can be a new nor. Existing coalition. Maybe you re floating.
A new policy idea that hasn t been explored yet nin your state or in community and identifying key nleaders in your coalition. Who can help move this nforward are important but also looking more broadly who might be good additions. If you do have an existing coalition who might be able to nmove this issue forward in a more strategic way. And if you don t have a coalition nmake up that dream list think of who would be good to have on your team on your side maybe even looking at the policy and saying well.
Who do we have from a private business or company in addition to your more ntraditional nonprofit or volunteer membership taking a look at your public agencies. Where are they at in terms nof. The policy sphere and also including the opposition and looking at other stakeholders and how they might impact your campaign. Grassroots and grasstops is also an important component nto every campaign and taking a look at recruitment nmeaningful engagement and clear messaging and communications.
Many folks have great experience in grasstops within their organizations. Whether or not they have a nidentified grassroots director or a manager. But taking a look at maybe..
What ngaps you have in grassroots taking a look at planning that recruitment and keeping folks engaged which can be especially challenging. When you have either a brand new issue or maybe you ve been nworking on the same issue for a number of years and nit just hasn t taken off so looking at strategies to keep that meaningful engagement. Happening throughout that process media advocacy. As well is another key component to your campaign.
Looking at the audience nthat. You re messaging to and developing persuasive messaging. That will appeal to them taking a look at the right messenger. And really letting them have nownership of that message building a relationship.
Nwith media outlets. Consider hosting a media. Roundtable and meeting with editors nat your local newspaper and bringing along key ngrassroots advocates or grasstops advocates. Who nare familiar with the issue but who also might have relationships with those editors themselves and taking a look at how to leverage all earned media with nsocial media and grassroots.
It s no surprise that in today s climate. A social media. Grassroots nengagement plan is absolutely critical so taking a look at where nwe re at with your campaign. And where you can leverage facebook or instagram or twitter to be able to reach a broader naudience for your campaign in terms of campaign management.
All of your campaigns are required to have a campaign manager to be able to focus on your campaign and direct. It you also need to ndetermine campaign tactics and determine those budget resources diversifying funding is nsomething that s important while voices. Does provide nfunding to your campaign..
We would like to see your campaign grow and we have resources. Available that can also help you to strategize and plan different nengagement from foundations and securing additional financial. Support or even in kind support. It s important for your campaign nto.
Consider those as well shannon. Thank you so much erica that was a great overview nof. The campaign model plan just a reminder. The campaign model plan nis a robust document and there are many many prompts in here to help you complete the planning ndocument in its entirety.
Please do not leave any sections. Blank reviewers will be taking a look nat every section completed and also be sure that you download and review. The planning manual that is in the same download instruction nbox on the application. And it also has some very key details for you to be able to complete successfully the model campaign plan.
So if we could just go to the next slide. This is in your application and the online grant management system. There is some downloadable links and if you scroll all the nway towards the bottom where you ll be required nto upload your documents that is where this is located so you can see here the screen shot it says upload application documents that is where the links to be nable to get the campaign plan and the campaign plan guide and this recording is also ngoing to be posted. There so that you have access nto all of those documents just remember to start early and take the time to complete nyour campaign model tool.
Thank you so much and we nlook forward to seeing your successfully completed ntool in your application. Thank you ” ..
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This tutorial walks you through the model campaign plan that is a required document for your application.
Voices for Healthy Kids Grantee, application tutorials