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“Redmayne marked it worth about 900 billion dollars globally. But the fake meat competitors they they are looking to take a big bite out of the business and jane wells us this morning with some of those details jane. It s nice to see you drew okay. One of these is fake meat.
One of these is real. I m gonna let you decide shortly. Which is which yeah. Berkeley suggests that the alternative meat market could grab up to 10 share of the total market.
You re talking about around the world. And yet a b on meat is only known in about one in 50 households. There s also another barrier. Which maybe cost the beyond meat patties.
I bought last night at vons cost over 50 more than regular meat. They re carl s jr burger is three dollars more than the regular burger and has more calories. Though zero cholesterol and less fat..
Even so demand is ramping up like crazy this summer. Impossible foods has warned of potential shortages. Beyond meat has had supply chain hiccups before in the last couple years. And the ceo tells me.
He s not gonna let that happen again. What i charge. The team was to be available to have capacity and feedstock and ingredients sufficient enough to go twice the levels of the man that we expect so we don t have it in a supply issue this year. How long do you think it ll take for the prices to be comparable.
So i ve set a goal within the company and it s just an internal goal. But it s a five year program to at least one category with one product to be able to underprice animal. Protein. In a significant way and so my hope is that we ll be in the beef category.
But i don t know yet all right i would manage to gorge myself. And there are indeed kitchen the company is in it s quiet period before it reports earnings for the first time as a public company june. 6..
Now one reason. Why the cost is going to take a while to come down is because he says he has still a pretty young supply chain and you know he s got to convince more farmers to cut out the middleman. Which is the cow. He says give him the plant material directly and he can process it with less land and water for the same amount of protein.
So that ll be interesting to see guys back to you alright jane. I used to live in monrovia used to have a house. I know exactly where you are up off of mount st. Gabriel valley kirkwood s beautiful beautiful beautiful.
It is yeah good job know. Which one is which here by the way can you fix can you get okay. If i tasted it i think i would you select israel right. I tasted it i could tell you the way.
I went with this it s fake oh. It s right the one that looks blue tears milk. And i m..
Telling you yeah. Yeah. And it s and they it almost smells like me. And i have to say i when i tasted it yesterday.
Maybe you know you get condiments on everything. No. It s really you get that meat aftertaste essence. It s pretty freaky you know.
But the point is it s still more expensive and you have to make that choice is it lower calorie no no it s more calories. It s more calories. But lower fat and zero cholesterol and then you don t have you know a cow involved in fact. An issue for you right right.
And you know we ve seen the cows on the chick fil. A commercials. They they don t do not like what happens i m sure there that s the next..
They re gonna be carrying these beyond meat signs soon. Eat more they can t. Spell first for their terrible. Spellers actually.
Chicken ch like ki n. And stuff. But why would they put a spell. Yeah.
The cows they get mad. Yeah. That s a real toy here a tomato failure in the program you ” ..
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